Thursday, April 03, 2008
Trader Joe's Comes to An Un-Pomona City Near You
For several years now, I have proudly responded, "91767" when asked for my zip code by the Trader Joe's checkers. They use the zip code information in planning where to put new stores. Well actually, Trader Joe's has always refused to discuss publicly how they decide where to put a new store. Still I figured that with the amount of times I go to Trader Joe's, I might single-handedly boost Pomona's chances to score a fabled homestore. But for the past several years I have also been preparing myself for the reality that while new stores will be built in every city AROUND Pomona, there may never be one built IN Pomona.
And so fast forward to now, with two new Trader Joe's slated to open in two cities who touch Pomona's borders: Claremont and Chino Hills. According to David Allen's column yesterday, the Shoppes - don't get me started about the extra "pe" - in Chino Hills will open May 23, 2008. The Claremont store will open on April 11. Of 2008. That's next Friday, people!
But while Pomonans have been left out of the tax revenues, we haven't been left out of the festivities. Today, I received a post card in the mail inviting me to the new Claremont Trader Joe's. The post card instructs me to bring it into the new Trader Joe's to receive a "super-cool, ultra-hip reusable Trader Joe's shopping bag... Absolutely free!" Like the one in today's photo. As if this goddess needed to be lured into a Trader Joe's?
I plan to visit the new store at about 10 a.m. on April 11. I'll be the one with baited breath, bells on and leaving the store with one stylish Trader Joe's shopping bag. Oh wait, that describes everyone else who will be there. Ummm, I'll be the one still proudly announcing - without a hint of desperation - "91767" as my zip code to the checker. Oh gosh, that will be most of the customers there as well. Heck, will you settle for a description of the one with a smile on her face but tears in her eyes that local glamour girl Claremont scored one over the Pomona ruffians?
One day our Joe will come, but by then, I may not even want him.